US Open celebrates 50th anniversary with new logo

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Can you believe the US Open is 50 already?

The U.S. National Championships became the US Open in 1968, and opened its doors to professional players for the first time.

To celebrate the anniversary, USTA is hosting a slate of fan events and programs designed to both celebrate the past and look toward the future.

One of the most visible initiatives is the introduction of its new logo, created by graphic design firm Chermayeff & Geismar & Haviv. Be sure to look out for the logo in the US Open 2018’s advertising campaigns.

The US Open will run from August 27 through September 9.

The full schedule of 50th anniversary events will be released later this summer.

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